Ford Bronco vs. Jeep Wrangler: Which Off-Roader Handles Texas Terrain Better?
For decades, the Jeep Wrangler has been considered the go-to off-road vehicle, but Ford’s return of the legendary Bronco has shaken up the off-road world in a big way. Both are built to conquer rugged terrain, tackle trails, and deliver open-air freedom. But which SUV is better suited for Texans who need a vehicle that can handle everything from Hill Country backroads to sandy beaches and wide-open ranchlands? Let’s break down how the Ford Bronco and Jeep Wrangler compare in performance, design, and overall value.
Engine Options and Performance
When it comes to power, both the Bronco and Wrangler bring impressive capability. The Jeep Wrangler offers several engine options, from its base 2.0L turbo-four to the powerful V6 and even a V8 in the Rubicon 392. However, the Ford Bronco offers a lineup that’s not just strong but smartly engineered for Texas driving. The standard 2.3L EcoBoost® delivers 300 horsepower, more than Wrangler’s base engine. For those who want even more grunt, the available 2.7L EcoBoost® V6 produces up to 330 horsepower and 415 lb-ft of torque, giving Bronco drivers serious pulling and climbing ability.
For Texans who tow trailers, boats, or ATVs, the Bronco’s torque advantage stands out. Combined with Ford’s advanced 10-speed automatic transmission, it provides smoother power delivery, whether you’re crawling rocky terrain or cruising I-35 on the way to your favorite trail.
Off-Road Capability
Off-road purists know that capability isn’t just about raw power—it’s about traction, clearance, and durability. The Jeep Wrangler is no stranger to trails, offering solid axles and up to 12.9 inches of ground clearance in Rubicon trims. Yet the Ford Bronco was designed with modern trail tech that makes off-roading both easier and more exciting.
With available features like the G.O.A.T. Modes™ (Goes Over Any Terrain), Ford’s advanced 4x4 system with automatic on-demand engagement, and the available Sasquatch™ package (35-inch tires, front- and rear-locking differentials, and Bilstein shocks), the Bronco is engineered to tackle sand, mud, rocks, and water crossings with ease. In fact, the Bronco boasts a class-leading water-fording capability of up to 33.5 inches—perfect for those Texas creek crossings. Wrangler may have tradition, but Bronco offers innovation tailored to today’s off-road challenges.
Interior Comfort and Technology
While Wrangler has stayed true to its rugged roots, its cabin can feel basic compared to Bronco’s thoughtful, modern design. Ford has given Bronco drivers the best of both worlds: a tough, washable interior that can take on mud and dust, paired with cutting-edge technology for comfort and convenience.
The available 12-inch SYNC® 4 touchscreen is one of the largest in its class, offering wireless Apple CarPlay®, Android Auto™, and trail maps to guide your off-road adventures. Wrangler’s infotainment system works fine, but it doesn’t match Bronco’s seamless integration or intuitive layout. For long road trips across Texas or quick drives around town, Bronco makes the experience more enjoyable with more space, modern ergonomics, and advanced driver-assist features through Ford Co-Pilot360™.
Customization and Style
Part of the fun of owning an off-roader is making it your own. Both Wrangler and Bronco offer removable doors and roof panels for open-air driving. But Ford made it easier. The Bronco’s doors are frameless and can be stored in the vehicle itself—something Wrangler can’t match. That means when Texas weather changes on a dime, you can adapt quickly without leaving parts at home.
Style-wise, the Bronco channels its heritage with a bold, boxy look that turns heads whether it’s parked downtown or on the ranch. While the Wrangler has its iconic seven-slot grille, the Bronco’s fresh yet classic design feels like the modern evolution of what an off-roader should be.
The Verdict: Ford Bronco or Jeep Wrangler?
Both the Ford Bronco and Jeep Wrangler are capable off-road icons, but when it comes to tackling the unique terrain of Texas—sprawling ranches, muddy trails, creek crossings, and everything in between—the Bronco edges ahead. With more powerful standard engines, modern off-road technology, superior comfort, and easier customization, the Bronco is designed for today’s driver who wants versatility without compromise.
Wrangler has history, but Bronco has the future—and it’s ready to handle Texas terrain like no other.
Shop the Ford Bronco at Stanley Ford McGregor
Ready to experience the off-road SUV that’s built for Texas living? Browse our wide selection of new Ford Bronco models today at Stanley Ford McGregor. From rugged Sasquatch-equipped trims to versatile daily drivers, we’ve got the perfect Bronco waiting for you.
Schedule Your Test Drive at Stanley Ford McGregor
Don’t just read about it—experience the Ford Bronco for yourself. Schedule a test drive today and see how it stacks up against the Wrangler on the road and off the beaten path. The team at Stanley Ford McGregor is ready to get you behind the wheel of the ultimate Texas off-roader.